NEW YORK (AP) — The amount of money spent on advertising will continue to rebound over the next few years after a sharp drop during the recession, according to several new forecasts.
The continued growth is a positive sign for the economy as a whole, suggesting businesses are feeling more confident that they can lure new customers.
But the recovery in ad spending is not showing up across the board. Instead, forecasters expect advertisers will continue to shift dollars to the Web and away from traditional media such as newspapers. And, reflecting broader economic trends, they expect emerging economies to grow much faster than their developed counterparts.
The key takeaway …
No comments:
Post a Comment