And designs a car to match the capabilities of American suppliers. by.John McElroy
Look at this," exclaims Suguya Fukusato as he dashes over to a new Corolla, pops open the hood and holds up the prop rod. "This support bar only has five bends in it. The old one had 14. By eliminating nine bends we were able to reduce the cost."
That. in a nutshell, captures the spirit with which Toyota designed the 1998 Corolla. Though it's still selling strongly in its fifth year in the U.S. market, Tov-ota recognized it needed to redesign and cut the cost of the car to remain competitive.
"When we set out to establish our cost target, we asked customers what they thought about …
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